It is our premium label, which focuses on doing things well and the painstaking care of their products in order to always offer the highest quality. Their vegetables are characterized by perfect maturing, flavor and texture.

The demands of consumers regarding the consumption of fresh vegetables have clearly increased. The active group of consumers (which amounts to one in four consumers) spend, on average and per household, a major part of household budgets on food purchases. Customers are opting more and more for premium products of higher quality, and are willing to pay more for them. They have special regard high quality and sustainable production of products. The PERALTA brand offers varieties of vegetables with high quality without neglecting the environment.

Each of our brands demands from producers, transporters and its various partners high levels of excellence and a extreme quality standards, in line with our brand image, corporate culture and with both qualitative and quantitative effort that VEFRUBER performing year after year .

In this way the farmer will always have at their disposal a comprehensive, personalized and daily counseling, in order to get a high quality product by applying advanced techniques and strict controls to prevent the presence of residues, for this we work with approved laboratories, where production of all associated farms are examined.

Furthermore we incorporate the latest technology to product manufacturing processes to computerized monitoring fruits and vegetables from the countryside in its handling in warehouses until the arrival to markets.